“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.”
— Vivienne Westwood
If Vivienne said that, you know she meant business. And she should—because her work changed the rules of the game. Now imagine you’re building something like that—something real, something that speaks not just to what people wear, but why they wear it.
You’re an Etsy store owner, mostly women aged 20-35, with a vision. You want to sell trendy women’s clothing, custom women’s styles, and Etsy women’s apparel that doesn’t just follow the trend- it sets one. But where do you even start? Which pieces will make your shop leap off the scroll and into someone’s heart (and cart)?
Running an Etsy shop is part fashion sense, part branding genius, and part “let’s just see what works.” To give you some inspo, meet Lumen Lane – a totally imaginary, but very stylish brand we’ve dreamed up.
Think clean, minimal, a little bit streetwear, a little bit cozy chic. If Lumen Lane were a real Etsy shop, here’s how they’d pick 5 women’s apparel staples that not only look amazing but also give their store an edge.
1. Bella Canvas Women’s Micro Rib Baby Tee (1010BE)
The vibe: effortless cool with a throwback edge.
At Lumen Lane, the baby tee is rebranded as the “Coffee Tee.” Why? Because it’s perfect for those mornings when you’re sipping iced lattes in the sun and lowkey planning your empire.
This fitted, micro ribbed tee nails the Y2K revival that’s huge on Etsy right now. It’s soft, pre-shrunk, and ready for custom prints or embroidery. Pair it with high-waisted jeans, skirts, or joggers, and it becomes one of those Etsy women’s apparel pieces customers add to their cart without even thinking twice.
2. Independent Trading Co Premium Pigment Dye T-Shirt (PRM180PT)
The vibe: vintage soul, modern edge.
Pigment-dyed tees feel like they’ve lived a whole life before you even put them on. At Lumen Lane, this one’s called the “Worn-In Favorite.” It’s the tee you reach for over and over because it feels like it’s been yours forever.
For Etsy sellers, this style is pure gold. Each shirt takes pigment dye differently, so no two are alike. That makes every customer feel like they’ve scored something exclusive. Add minimalist graphics or bold screen prints, and suddenly you’ve got a bestseller in your trendy women’s clothing lineup.
3. Original Favorites Cashmere Beanie
The vibe: bougie but make it Etsy.
Not every Etsy shop dares to go luxury, but Lumen Lane does. Their “Cloud Nine Beanie” is spun from merino wool and cashmere—soft, durable, and basically what cozy dreams are made of.
This isn’t just another accessory. It’s the kind of piece that elevates your whole shop. When customers see cashmere on Etsy, they instantly think premium brand. Even if they came for a graphic tee, they might leave with a beanie too.
4. AS Colour Heavy Tee (5080) – aka The Boyfriend Shirt
The vibe: “stole this from him but made it cooler“.
At Lumen Lane, this one’s marketed as the “All-Day Tee.” Because it’s equally at home as a night shirt, brunch outfit, or streetwear staple. The heavy cotton gives it structure, while the boxy fit makes it effortlessly stylish.
On Etsy, oversized tees are trending hard. They photograph beautifully (which is half the game), and they give you room to experiment with prints, slogans, or even embroidery. Basically, if your store doesn’t have a boyfriend-style tee yet, you’re leaving money on the table.
5. AS Colour Women’s Heavy Crew (4145)
The vibe: the “wear it everywhere” sweatshirt.
No brand is complete without a killer crewneck. At Lumen Lane, this is the “Weekender Crew.” Oversized, heavyweight, ridiculously soft – it’s what customers throw on for coffee runs, late-night Netflix, or road trips.
The best part for Etsy sellers? Sweatshirts sell all year round. Unlike tees, which can dip in winter, a premium crew is always in demand. Add some bold branding or keep it simple for that minimalist look, Etsy buyers can’t resist.
Wrapping It Up
💡Building an Etsy shop isn’t just about uploading designs. It’s about curating a collection that feels like a brand. That’s what Lumen Lane does so well in this little thought experiment – every piece tells a story, every photo sparks a mood, and every product is chosen with intention.
💡So here’s your takeaway: pick women’s apparel styles that already work – the baby tee, pigment dye tee, cashmere beanie, boyfriend shirt, and oversized crew. Brand them with personality. Photograph them with style. And your Etsy store won’t just stand out – it’ll become unforgettable.
Dream it, design it! ✨
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