Imagine a world where there is no need for bullet proof vests, instead a soft, flower print linen adorns your chest. In the wake of the dramatic conclusion of the Trayvon Martin case on July 13th, 2013, Apliiq has released a new Trayvon Martin Memorial hoody as a call to action to reduce violence in our communities and work to prevent future tragedies.
Los Angeles, CA (PRWEB) July 17, 2013
The Trayvon Martin Memorial Hoody is a homage to Trayvon’s hoody (which he was wearing the night of the fatal shooting) and has appliquéd fabric patches in the shape of a vest.
Whether picking yellow wildflowers in a field, sending a bouquet of red roses to a beau, or giving white lilies to express condolences, flowers often express what words cannot. Apliiq chose a classic, beige linen floral, known as ‘Glambloom’ for the Trayvon Martin Memorial hoody as a symbol of nonviolence, peace and benevolence. The vintage appearance of the floral print fabric stitched onto a contrasting black hoody, becomes a bold talking point – with an inherent message worth sharing – keep peace close to the chest.
Spread Peace With the Trayvon Martin Memorial Hoody
Ethan Lipsitz, Apliiq’s CEO explains, “We are purposefully transforming the visual appearance of the hoody, switching it’s context and imbuing it with meaning. The vest applique patch utilizes subtractive design principles. We hope the floral vest can one day replace the bullet-proof vest, it symbolizes non-violence and tolerance.”
Apliiq will donate 20% of revenue from the Trayvon Martin Memorial Hoody from Apliiq.com to the Non-Violence Project USA, whose objective is “to become the world’s foremost organization for violence prevention education – creating a meeting place for the next generation of leaders. The mission is to inspire, motivate and engage young people in positive action.”
About Apliiq:
http://www.apliiq.com
In a sea of mass produced trends, a beacon of light flashed from Los Angeles, guided by an entrepreneur and his community of artists and visionaries who rose up against mass production, planned obsolescence and big corporate agendas. They set out to revolutionize consumption with a platform where anyone can design their own clothes, share their legacy through fabric, and know its handmade quality.
Founded in 2008, Apliiq collects rare, deadstock and recognizable textiles, and applies them to everyday products. Each item is handmade to order within a week at the downtown Los Angeles Workshop.
Recent Posts